Can "everyday" citizen tech educators help?

It's the "Hour of Code" time of year again, and as exciting as it is to have gold plate partners like Google, Apple, Microsoft, Facebook for this event, as well as their support for countless other K-12 STEM initiatives throughout the year, have we really got the buy in we need so that the entire tech industry operates on the same belief  that "everyone can code"? There are 6.5 million technology jobs in the US, and estimating generously, the top 4 tech companies employ at best, 5% of those employees. I argue that it isn't enough that we have gold plate buy in, but ground level, let's call them "everyday", tech company buy in, too, because, let's face it, most of the kids we teach who do want a career in tech will not end up working for Google, Apple, Microsoft or Facebook. In fact, 95% of us don't. And sadly, most "everyday" tech companies just don't support the belief that "anyone can code", and are not committed to developing new talent, recent grads or just plain older non-traditional workers. Check out this thought provoking editorial written by a tech start up CEO, questioning the industry's overall commitment to pick up where STEM initiatives leave off. Can tech companies in general see talent beyond simply some sort of commodity to see who can grab "the best"? At what point do eyes on the bottom line, revenue, co-opt what we teach our up and coming tech workers? I work for a company that honestly has no interest participating in initiatives like "Hour of Code", or allow me as a citizen tech educator to volunteer time during the work day in local schools. But, this at minimum is what we need the everyday tech companies to do! Otherwise, I worry our K-12 STEM initiatives will over time, be reduced to quaint education fads. The point is to build our future tech job force, right? Well, we've got to figure out how to get the 95% in the game with us and of the gold standard 5%, too to take a harder look at their "sure thing", talent-grabbing ways.